Content writers are found everywhere these days. Many content writers are in fact not really writers. They pivoted to becoming writers when things didn’t work out in their previous lines of work.
These things don’t really help those looking to hire content writers. As someone looking for a qualified content writer, you have to find someone who can create fresh and engaging content consistently and help out in a host of different marketing domains such as social media, blog content, ad campaigns, email marketing, and more.
The value of a good content writer cannot be mistaken, but there is the question of hiring the right one. There is no standardized degree, program, or certification that can be used to ascertain the quality of a content writer. It is something a brand or company has to judge on the basis of an interview and past written work.
Despite all these obvious gaps, companies have to hire content writers. They add value to a digital marketing team they’re a part of.
In this article, we discuss the skills one should look for in a content writer.
Writing Flair
A good content writer is one who was a general flair for writing. There are some things that one can learn about writing and other things that are more intrinsic.
A writing flair refers to the talent of being able to create content without getting caught in the functionalities of piecing together words. It is a valuable trait for a content writer as it’s something that allows them to create a lot of content without getting stuck constantly. A flair writer is able to write a lot of content in a short span of time and can be a real asset to the brand or company he/she writer for. Furthermore, flair writers also add a dash of creativity in the content.
Knowledge of SEO
SEO knowledge plays an important role in the process as well. A content writer with knowledge of SEO is naturally a better pick than someone who doesn’t as the former can create SEO-friendly content consistently.
Since knowledge of SEO is a largely quantifiable factor, it is something every employer ought to check before hiring a content writer.
Knowledge of Writing Norms, Vocabulary, and Grammar
The absolute basic skill a content writer must have is knowledge of basic writing norms, a strong vocabulary, and grammatical prowess.
These are attributes that are an absolute must in the armory of a content writer. While other things can be learned on the job, this is something a writer must possess before he/she enters the field.
To check if a candidate has these skills, all an employer has to do is take a ten-minute written test to check if the candidates are up to speed.
In Conclusion
In conclusion, this article covers three basic skills you should look for in a content writer.
About the Author
Ankit Yadav is a well-known marketer and brand consultant. He currently writes weekly posts for DelhiCourses.in, a prime institute to study digital marketing course in Delhi.
